When designing a product or service, it's crucial to follow a well-defined process to ensure we are addressing the right user needs, meeting the correct requirements, and driving business success. I focus on a few result-oriented approaches that are proven to deliver exceptional user experiences. These processes help align design efforts with user goals and business objectives, ensuring that the final product not only solves user problems but also adds value to the business.

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It's also important to remember that the design process is not always linear and can vary depending on the product and the team. A good process is one that adapts and works effectively for both the team and the product.